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CI Information
Symbol Mark
Logo Type
Explanation
Korea Asset Management Corp. (KAMCO) decided to change its CI in a bid to raise public awareness of KAMCO and to enhance its corresponding image as a leading organization that has been flexibly adaptive to global financial circumstances.
The new KAMCO CI is made to symbolize four major assets (Financial, Corporate, Household, Public sector) of the national economy in a circle to emphasize KAMCO's role as a reliable safeguard to national economic assets. The character in harmony with red arrows represents the leading vision of KAMCO, guiding the path of the nation's future. In addition, the title, "KAMCO" is highlighted by placing graphic motifs at both the beginning and the ending, just like accent symbols. The graphic motifs with left-upward open structures stand for the future-oriented values of KAMCO.
Korea Asset Management Corporation (the acronym of KAMCO). By adopting small letters with a rounded font, KAMCO's flexibility and ability to cope with the rapidly changing global financial environment is also expressed.
Symbolizes KAMCO's leading vision: guiding the path of the nation's future.
Expresses KAMCO, which promotes the circulation of the national economy, as the image of circulating blood.
The blue color represents reliability and professionalism as the National Asset Management Corporation. The red color symbolizes enthusiasm and the spirit of challenge that KAMCO tackles as an economic pathfinder.